Monthly Archive: January 2018

Why Every Photographer Needs a Website

Don’t underestimate the value of a website for your organization. If you are thinking about prioritizing it and waiting until you are more established, think again. Developing a custom web design for your website should be among the first things you do when you start a photography business.

Think for a minute how people may get a photographer for their wedding or an event. Perhaps they ask friends for a word of mouth recommendation. Or maybe they simply ask Google. In any event, they wish to find a site with examples of the photographer’s work and a list of services and prices.

Your photography site should provide information about your organization, and it ought to be the home base for all your other promotions and marketing. That means that you should be pointing people back to your site, and the site should help you reserve sessions or sell goods, that is the true importance of investment in a website.

Advantages of a photography site

Need more convincing that this ought to be on top of your list once you start a photography business? Here are seven advantages of a photography site:

1. You may sell your photography online.

It is no secret that e-commerce is growing quickly. In actuality, 51 percent of U.S. consumers prefer to shop online.

While there are numerous ways to showcase your work through a sales management system, usually you can just display the most recent pictures you have taken. Moreover, you may not need to be side by side with competitions on websites like Etsy. That is why it’s advantageous to make a custom craft website and put up an online shop to promote your photography.

Find out more about e-commerce solutions and ways to maximize your site to increase online sales for your small business through Google or other blog sites.

2. You may market your portfolio online.

It is possible to make a digital photography portfolio to showcase your prior work on your site. This permits prospective customers to navigate through your website and get a sense of your style. Clients value accessibility when trying to find top wedding photographers, which creates a website essential.

3. You can use an internet scheduling tool.

As you build your clientele, handling your calendar can become harder. Online scheduling software that works with your calendar to schedule client appointments can make your life a good deal easier.

By integrating the software with your site, you can let customers book appointments whenever they are prepared (instead of waiting for business hours for you to have a call or respond to email). Clients appreciate the flexibility and availability of online appointments, and it can be a vital advantage in your general customer service, and it is a highly recommended tool used in coaching for business.

As a bonus for you, most applications automatically reminds customers of the appointments, which means fewer no-shows.

4. It is possible to collect customer information.

Your photography site can become an ideal area to ask prospects information like email addresses which you can use for promotions. By collecting this information, you are able to participate with your customers and prospective clients. These and other email advertising efforts are a amazing tools to remain connected with your audience and promote your own photography company with reminders to book sessions or purchase your prints.

You might let people register for an online newsletter or subscribe to your site so that they can stay connected to your brand.

5. You are able to effectively advertise on social networking.

If you are investing in any paid online advertising, your site can be the centerpiece for your effort. You might consider investing in paid search advertisements or advertisements on social networking. Facebook has a relatively straightforward ad platform that could help you drive an extremely select target market to your site by paying for campaigns that target key terms and phrases such as ‘best wedding photographers melbourne’.

6. You may highlight customer feedback.

In any service-driven business, prospective customers conduct comprehensive research and read a large number of reviews before they devote to your company. If you make a website devoted to your photography, it is possible to exhibit customer feedback and feature favorable reviews as a means of selling your own brand.

  1. You may communicate your brand.

When folks search for a photographer, they are interested in somebody who shares a aesthetic or style like their own, which extends beyond your own photos. Your site should also communicate that fashion, which is basically your own brand.

If you choose beautiful pictures, but your website is outdated or unsearchable, people may think twice about booking with you. But if your site looks and feels just like your photographs, individuals are more inclined to give you a call. Even your website’s technical characteristics (e.g., if you’ve integrated appointments, if can people pay online, etc.) can give folks cues about how adept you’re with editing and other technical skills.

Technology and Art: The Future

When you think about artwork, what springs to mind? Perhaps Picasso, Rodin, Dali. Now think technology, and you are probably going to envision a smartphone or even a pc. Throughout history, technology has provided artists with new tools for creating innovative masterpieces. Now, both of these apparently different disciplines are linked stronger than ever, with technology being a basic force in the evolution and development of art.

All around the world, individuals are changing the future. The World Wide Web, electronic manufacturing, nanotech, biotech, self-modification, augmented reality, virtual reality, “the singularity” – you name it, all this is shifting our own lives and our perspective of the Earth and ourselves. Researchers, software programmers, inventors, entrepreneurs, but also musicians, visual artists, film-makers and designers, are busy producing new individual experiences such as cloud computing services. Thanks to these, not merely are artworks being made anywhere, but completely new art forms are evolving too.

A growing number of artists are pushing the boundaries of art, appearing out of what is perceived as “conventional” to integrate different aspects in their work. Art has become less and less static, carrying up many new distinct contours, by printing digitally made shapes from 3D into flash-mobs to photographers lining up countless nude volunteers around the shore.

Ability of the Internet

The rules of this game are changing. Since the start of the postmodern art age, approximately from the 1860s, the very influential players, famous artists, museum curators, art critics, art fair promoters and, notably, powerful gallery owners, have been dictating the behaviour of the entire art world.

But contemporary ways that art is made, created, distributed, promoted, maintained and supported have changed as an immediate response to the world’s transition into a socially connected, electronic society, into the era of the internet.

Traditionally, artists would go to a gallery with their portfolio, and there the gallery determines whether the work is great sufficient to exhibit or not.

Now artists turn to the net to exhibit their own work and also to market it too. With new services like crowdfunding which utilise cloud computing security, for the very first time, artists can increase money on the internet to pursue their ideas. In 2011 alone, crowdfunding site Kickstarter raised nearly $100m in pledges with over 27,000 art-related jobs.

Artists use social networking as a highly effective tool and sales management platform to alter the relationship between collectors and the general public, effectively spotting people searching for certain artworks. Perhaps, the traditional art market, collectors, gallery owners, critics, curators and other artists, may wonder whether the artist that utilizes the internet for marketing is a real professional. However, whatever the response could be, the shift is already occurring, and it is important. The art market will expand on it and get used to it – it always does.

True artwork?

Throughout history and up until quite recently, largely the elite engaged in the development and production of art, while the remaining part of society had been left to enjoy seeing the masterpieces.

People were only a passive audience. Now, in our connected world, just about everyone creates. Just about everyone participates. With the web and new technology of manufacturing, remixing, editing, manipulating and distributing, it’s becoming easier to make things and share them with the rest of the globe. What’s changing and arguably going to worsen is it’s currently simpler to make “art”, and we see a good deal of “bad” artwork being made and exposed.

A massive issue is that, as a consequence of numerous new instruments and methods, we might lose our awareness and capacity to evaluate what’s great art. In art, what’s popular isn’t always good, and vice-versa. Several new artwork pieces were difficult to digest when they came out. I really do see a struggle for artists to become concurrently more open to new technologies that result in novel forms of expression, and also remaining genuinely creative and innovative.

But the bounds are limitless. And as engineering, and particularly computer technology, continues to advance, there’ll always be people who will experiment, pushing the envelope of what’s been done before and who will excel in it.

Curator Hans Ulrich Obrist, co-director of the Serpentine Gallery, once said that he didnt believe we could forecast nor prescribe the near future of artwork. It’s the famous ‘etonnez-moi’ [astonish me] of Diaghilev and Cocteau’, fantastic artwork constantly surprises us and takes us where we expect it least.

Bold directions

What exactly do artists concentrate on producing new artwork by employing technology need to consider?

One picture software programmer, Rama Hoetzlein, states “new media” artists of today need to think not only about the instruments of the current but also to take part in a dialogue with all the artists of the past, who exude us and challenge us to rise above the everyday. I feel that any contemporary artist should consider pushing the art ahead, inventing, and defining new paradigms of expression with strong meanings which may include real time gps tracking technology.

It’s all about the adventure the artist brings to the people, if it’s provocative if it affects the way the viewer thinks, views and feels the world. That is what actually counts, and it doesn’t have anything to do with all the techniques which the artist likes to utilize.

Hence the objective of a modern artist who’s choosing to make art with new technology should not be to “extract” significance in the technological stage, but to utilize it as a foundation for new bold instructions. And in my estimation, it’s the artwork that pushes the limits and defines new meanings which will affect how we feel and think, now and in the long term.

Cards Mean Business

A business card should reflect your personality and style, regardless of which sort of business you really are in, but this is particularly true for professionals in a creative business. When your company is art, then your marketing tools must demonstrate your imagination. Besides being creative, artists’ business cards will need to be functional, informative, and also a little bit creative. This is exactly what presents a problem for many an artist, but it does not need to be an issue for you. It is possible to design professional and artistic business cards by integrating the advice below into your future business card.

#1: Represent Your Art

This one really is a no-brainer. Your art has to be a part of your business card design layout, partly because it is an opportunity to demonstrate your talent by briefly showing a possible client what you can do, but also because it serves to identify you, your style, and furthermore your true personality on the front and back of one card. Consider the environment of an art show, and how buyers may react if they enjoy your work, and have previously seen it on a business card prior. Buyers, undoubtedly, will have appeared at several different art pieces and will have received a business card out of as many artists. They might not remember you, your title, and what you look like. However, their memory of you will most likely be triggered by an image of your artwork viewed previously, either in past gallery or show – or perhaps from your business card.

#2: Consider Including a Picture of You

As stated previously, your prospective buyers may not recall your name or face. Although, one way to keep your face in their minds would be to put a photo of yourself on the front of your business card. The picture of you needs to represent exactly what you look like the majority of the time. For those who have a favorite hat or accessory, wear it in the image so you are easily recognizable.

#3: Keep the Design Clean

One of the most important aspects of your card is print design. This is a hint that all terrific business card designers hold fast to. A cluttered business card is not just unattractive; it is also cluttered, making it tough to read. Your business card should be easy and have tons of space allocated for contact information, and details about you and your work. If you get too carried away with displaying your artwork and your talent together with contact info will get lost in the mess – try to find the right balance between the two.

#4: Contain the Basics

At the very least, include your name, telephone number, and site. Your email address and physical address may also be included depending upon the circumstance. Showing your contact information in a clear and organized manner will make your business card much more effective. Make your name the biggest font and recorded first. Your contact info should be a slightly smaller font, but no smaller than 10 pt. The font style you choose should be readily legible. You will really like how that script font appears, but if it’s not readable, then your card may get tossed in the garbage.

Within the context of these suggestions, you can use your natural artistic imagination to turn your business card into a masterpiece, so that customers remember you long after the meeting has finished, and they know your very own work when they see it next time in an art gallery or exhibition.